Two decades at the boundary between design and product.
I've been defining digital products since before "product thinking" was a phrase. Twenty years of client engagements, research programmes, graduate students, and Design Sprints have led to one durable conclusion: the hardest problem is almost never the interface. It's the ambiguity upstream of it.
My work occupies the ground between design and product management — leading the discovery phases most teams skip, facilitating the stakeholder sessions most consultants defer, and delivering the artefacts — BRDs, sitemaps, prioritised backlogs — that turn strategic clarity into engineering commitment.
I co-founded Brazil's first institution dedicated exclusively to Interaction Design. I've taught at eight universities. I've run research programmes for clients ranging from B2B SaaS startups to one of Brazil's largest insurance groups. I build the systems that make organisations smarter about their users — and then I make sure those findings actually change what gets built.
Based in Curitiba, Brazil · Available for senior contract engagements · Full-time · Remote · EST-compatible