Gunther Eisen
"Gonçalo Ferraz" (professional name) · goncalo@faberludens.pro
Senior AI Content Strategist
Summary
Senior content strategist with 20+ years designing structured content systems, taxonomies, and modular frameworks for UX-heavy platforms. Architects information for both immediate application and AI readiness — prompt frameworks, quality evaluation rubrics, and scalable content models that teams apply and extend independently.
NN/g certified. Full professional English (C1, ETS TOEIC 955/990). Available immediately.
Core Competencies
- Content Strategy & Systems
- Information Architecture, Taxonomy Design, Modular Content Modeling, Content Governance
- AI & Prompt Engineering
- Prompt Libraries, LLM Output Benchmarking, Variation Patterns, Tone Parameter Specification
- UX Research & Design
- Usability Testing, ResearchOps Systems, Discovery Programs, Onboarding Architecture
- Platform Familiarity
- ServiceNow, Workday, Confluence, Notion, Airtable, Figma, Miro, SharePoint
Selected Experience
Faber-Ludens Pro — Principal Strategist & AI Content Systems Lead
Jan 2013 – Present · Brazil (Remote)
Faber Spec v2 — Content System, Taxonomy & Modular Framework
2024 – Present
Content Architecture Lead
Designed a structured content specification system governing AI-assisted product development across multiple active client engagements. Defined content taxonomy, modular schema architecture, and variation patterns enabling both human teams and LLMs to produce consistent, validated outputs.
- Established quality evaluation rubrics for AI-generated content: structural compliance, completeness, tone alignment, and context-fit criteria
- System adopted across 5+ engagements; teams apply the framework independently — without author supervision
HearBetter Apps — Onboarding Content Architecture
2024 – 2025
Content & IA Lead — Medical Device Software Platform
Architected the full onboarding content system for a hearing rehabilitation platform: 39 flows across 17 mobile + 22 admin screens.
- Designed modular content components with contextual variation patterns for two distinct user paths — patients and clinicians — built on shared content atoms
- Delivered system documentation enabling the development team to implement and extend independently
LLM Prompt Engineering & AI Content Quality Practice
2024 – Present
Practice Lead
- Built structured prompt libraries and AI content generation pipelines for knowledge-intensive products
- Scope: variation pattern design, personalization logic, tone parameter specification, and output quality benchmarking against defined content standards
Earlier engagements include Bain & Company, Grupo Boticário, and a range of SaaS, financial services, and healthcare clients.
Newfold Digital — Sr. UX Researcher & Product Designer
Jan 2022 – Apr 2025 · United States (Remote)
HostGator · Web.com · Bluehost — Agile/Scrum, North American & LATAM markets
- Content Migration (2022): Managed manual migration of research content library from Google Sites to SharePoint — full content audit, taxonomy mapping, structural reorganization, and quality validation across 3+ years of documentation
- Platform Migration (2024): Synthesised 999 unstructured customer responses across 3 data streams to define content and UX requirements for a major platform transition; findings directly shaped two consecutive product roadmaps
- ResearchOps documentation systems reduced research cycle time 40%; cross-functional stakeholder management across Product, Design, Engineering, and Marketing in Agile/Scrum
Pipefy — Sr. UX Researcher / Product Discovery Lead
Mar 2020 – Jul 2021 · United States (Remote)
B2B SaaS workflow automation · HR & Finance · North American market
- Defined and validated two distinct onboarding content models — self-service (SMB) and sales-assisted (enterprise) — based on a 100-session discovery programme; content and activation paths designed around fundamentally different user motivations
- Built the organisation's first structured ResearchOps content system; mentored cross-functional teams on independent application
- Outcomes: platform doubled ARR; raised $75M Series C; investor communications attributed the growth directly to the onboarding segmentation defined in this discovery
Mercafacil — Information Architect
May 2018 – Apr 2019 · Curitiba, Brazil
B2B retail loyalty SaaS platform
- Redesigned content taxonomy and IA; delivered revised content hierarchy, sitemaps, and interface copy validated through usability testing
- Outcomes: 50% reduction in navigation-related support volume; 30% improvement in app store rating
Academic & Teaching Leadership
Faber-Ludens Institute for Interaction Design — Co-founder & Executive Director
2007 – 2018 · Curitiba, Brazil
Co-founded Brazil's first institution dedicated exclusively to Interaction Design and UX — built curriculum, managed graduate programme, supervised 12 research projects, held P&L responsibility for 11 years. Thousands of graduates now hold senior roles throughout the Brazilian tech industry.
University Teaching
2003 – 2020
Tenured and invited professor at eight Brazilian universities — disciplines: UX, Information Architecture, Ergonomics, HCI, and Design Research.
Education & Credentials
- MA, Education (ABD — all but dissertation) · PUCPR · 2015–2016 · CAPES Federal Research Fellow
- NN/g UX Management: Analytics & UX · Lean UX & Agile · Rapid UX Research · Design Leadership (2020–2021)
- ETS TOEIC C1 English Proficiency · 955/990 (2013)
- Certificate, Creative Direction with Digital Media · UC San Diego
- Bachelor, Industrial Design · UNOPAR
Languages
Portuguese — Native
English — Full Professional · C1 · ETS TOEIC 955/990
Spanish — Intermediate reading